Cheesy Wheezy Essay Example for Free

Cheesy Wheezy Essay Starting as a small retail store in New Glarus, Wisconsin, the Cheezy Wheezy firm had slowly grown into a chain of nine retail shops located in southern Wisconsin and northern Illinois. In recent years, nearly all its competitors had begun issuing catalogs, widely distributed in late October, advertising gift packages of cheeses, jams, jellies, and other fancy food items. Henry Wilson, son of the firm’s founder, had convinced his father that Cheezy Wheezy should also issue a catalog. It was then March, and the last snows were melting. Henry Wilson had called his third staff meeting in as many weeks to discuss the catalog project. Present were Henry (whose title was vice president); Susan Moore, the sales manager; Jeff Bell, the inventory manager; and Robert Walker, the traffic manager. Also present was Robert Caldwell, from a Milwaukee-based ad agency that was handling many aspects of the catalog project. Moore and Caldwell had just finished describing the catalog’s tentative design and the allocation of catalog pages to various product lines. Caldwell then said, â€Å"We are to the point where we must design the order form, which will be stapled inside the center pages. It will be a single 8 1/2-by-11-inch sheet. The customer will remove it from the catalog, complete it, fold it into the envelope shape, lick the gummed lines, and mail it in. The order form will be on one side of the sheet. On the other will be the instructions for folding and Cheezy Wheezy’s mailing address in New Glarus; the remainder of the space will be ads for some impulse items. Right now we’re thinking of a Santa Claus–shaped figure molded out of cheese. â€Å"Enough of that,† said Wilson, â€Å"this group isn’t here to discuss Santa dolls. We’re here to design the order form. We may also have to talk a little about selling terms. Susan? † Responding to her cue, Moore said, â€Å"Our biggest problem is how to handle the transportation and shipping costs. We’ve studied all our competitors’ catalogs. Some absorb the costs into the product’s price, some charge by weight of the order, some charge by money value of order, and some ship COD. † â€Å"How important are shipping costs, Susan? † asked Bell. â€Å"Plenty,† was her response. They run $2 to $3 for a 1- or 2-pound package. If you take a pound of cheese that we sell in our retail stores for $2, here are our costs if it goes by catalog: cost of goods, $1; order management, 50 cents; overhead, including inventory carrying costs, 50 cents; packaging for shipment, 50 cents; and transportation costs to any point in the United States ranging between $1. 75 and $3. 20. If, however, we’re dealing with bigger shipments, the relative costs vary. †  "I’m not following you,† said Wilson. â€Å"It’s like this,† responded Moore. The wholesale cost of cheese to us is the same per pound, no matter how much is sold. Order-processing costs are approximately the same for each order we’ll be receiving by mail. Overhead and inventory carrying costs are always present but may be allocated in a variety of ways. Packaging costs are also about the same per order. They go up only a few cents as we move to larger cartons. Transportation costs are hard to describe because of their tapers. Right now our whole catalog project is bogged down with the problem of transportation cost tapers. † â€Å"Tapers? † said Wilson, turning to Walker. You’ve never told me about tapers before. It sounds like some kind of animal. † â€Å"That’s tapir, t-a-p-i-r,† said Walker. â€Å"We’re talking about tapers, t-a-p-e-r-s. † â€Å"Oh,† said Wilson. â€Å"What are they? † â€Å"When one ships small packages of cheese,† said Walker, â€Å"rates are based on two factors, the weight being shipped and the distance. As weight or distance increases or both—the rates go up but not as quickly. This is called the tapering principle. To ship 2 pounds of cheese from New Glarus to St. Louis costs $2. 40; 3 pounds cost $3. 30; 5 pounds cost $4. 60; and so on. One hundred pounds—no, 50 pounds is a better example because some of the parcel services we’ll be using won’t take 100 pounds—50 pounds would cost $21. There’s also a distance taper. The 2-pound shipment that costs $2. 40 to St. Louis is $3. 40 to Denver and $4. 15 to Los Angeles. † â€Å"Can’t we use the average transportation costs? † asked Bell. â€Å"That’s what we do with inventory carrying costs. † â€Å"Won’t work,† said Caldwell. â€Å"You’ll be overpriced for small, short-distance shipments and will lose sales. For heavy long shipments, you’ll be underpriced and will make so many sales that you might soon go belly up. Wilson shuddered and inquired, â€Å"Does that mean we charge by weight and by distance? † Moore answered, â€Å"It’s not that easy. In the cheese business, people buy by the pound, but shipping weights—which include packaging—are actua lly more. A customer who orders 3 pounds of cheese is in fact receiving 3 pounds of cheese plus 6 ounces of packaging materials. I wish we could sell a pound of cheese that consisted of 14 ounces of cheese and 2 ounces of packing material, but that would be illegal at worst, and of questionable ethics, at best. † â€Å"We have the same problems with distance,† added Walker. We’re trying to sell in 50 states, but who knows how far they are from New Glarus? We could have tables and maps in the catalog, but they take up valuable selling space. Also, if it looks too complex, we may just turn off some potential customers before they complete their orders. † â€Å"Some of our clients have another problem,† added Caldwell, â€Å"and that is split orders. The customer will want 10 pounds of cheese, but it will be five 2-pound packages sent to five different locations. That has an impact on both packaging and transportation costs. † â€Å"So, what do we do? â₠¬  asked Wilson.

When a Health Professional takes Advantage of a Patient Essay -- Explo

Picture yourself in this situation: A family member, extremely mentally troubled, has been seeing a psychologist for eight years. Over the course of this long therapy, you, as an interacting observer, see this relative’s mental and physical health deteriorate at an unsteady yet often exponentially quick rate. Between times of displayed complacency and calmness, you see climactic emotional outbursts that are always, though unbelievable to you at the time, outdone and outmatched by the next. You see this person controlled by not only anger but hate—hatred toward other family members; hatred that has burned like a wild fire for decades, always growing and with little hope of extinguishing; hatred that sometimes gets so out of hand that it will often attack even those most loved. You see this family member become increasingly fragile physically: not eating well or enough; not sleeping at all, and only a little after taking sleeping pills so strong they’d knock out a horse; skin so pale and weak against a bony skeleton that at times you find yourself looking directly into the face of a ghost. You hear implied threats of suicide often enough, but not too often, so that you don’t know what to make of them, whether they are true cries for help or a whole new method or angle of verbal manipulation. You see all this over time, all while this close relative of yours has been in therapy with the same psychologist for at least three hours per week, every week, for eight years. What you don’t see is improvement. Though you can only speculate what issues and goals are being addressed in this relative’s therapy, you don’t see resolution on any one issue. You don’t see a forward progression since the first issues addressed eight years ago... ...Dept. of Consumer Affairs. Everstine, Louis, and Diane Sullivan Everstine, eds. Psychotherapy and the Law. Orlando: Grune & Stratton, 1986. Filing a Complaint with the Board of Psychology. Pamphlet. Sacramento: Dept. of Consumer Affairs. Finkel, Norman J. Therapy and Ethics: The Courtship of Law and Psychology. New York: Grune & Stratton, 1980. Gorlin, Rena A., ed. Codes of Professional Responsibility. 3rd ed. Washington, DC: The Bureau of National Affairs, Inc., 1994. Keith-Spiegel, Patricia, and Gerald P. Koocher. Ethics in Psychology: Professional Standards and Cases. New York: Random House, 1985. Perschbacher, Debbie. Personal Interview. 4 Mar. 1999. Rodolfa, Emil. Personal Interview. 3 Mar. 1999. Schutz, Benjamin M. Legal Liability in Psychotherapy: A Practitioner’s Guide to Risk Management. San Francisco: Jossey-Bass Pub., 1982.

The Art of Motivating Salespeople

In the workplace, there are many factors that go into motivating salespeople. What interests some, might not interest others. It is vital for an employer to identify with its employees needs and wants and what is important to them in order to effectively motivate their employers and run their company the best way possible. In an article titled â€Å"The Art of Motivating Salespeople† by speaker and author John Boe, he gives the reader his own personal insights on how to effectively motivate a salesforce.The article states that, â€Å"Traditionally, sales managers have relied primarily on commission to motivate their sales force. Unfortunately, a compensation structure based solely on commission does not address separate motivational factors and therefore, commission alone will not motivate your sales force to peak performance. † As discussed in class, there are other factors more important to employees rather then solely commission and money. Feeling accepted by fellow employees or appreciated by the person you are working for are far more important to people than receiving an extra bonus.The article states, â€Å"While money is certainly an important ingredient in any incentive program, it should by no means be the only tool in a managers motivational toolbox. † Once an employer realizes this, they will be able to better communicate with their salespeople and reward them in ways that are both efficient and effective for their company. By discovering employees’ needs, they will be able to develop a program that will motivate their sales people and potentially reach the company’s highest goals.Difficulty lies in motivating sales people due to feelings of isolation and detachment, people working on their own, and frustrations. When developing motivational programs, managers must be able to identify with salespeople's needs. The theory that exists that relates to these needs is Maslow’s Hierarchy of Needs Theory. He propos ed five levels of needs that every individual seeks to satisfy. The theory explains how a person will not worry about filling other needs until the one before it has been filled. The first level and most basic is Physiological Needs.These needs include necessary food, water, shelter, clothing, and health care or good benefits package. The next level is considered Safety Needs which consist of job security, income security, and safe working conditions. Once a person feels this sense of security, they will then go on to fill their Social Needs. For most people, it is very important to feel accepted and have a sense of belonging. In the workplace, one may feel the need to have support and group encouragement. The fourth level of Esteem Needs involves a person having the need to feel recognized.It is important to a person to be given credit when it is deserved and feel appreciated for their hard work. The final level of needs is called Self Actualization. This involves a person wanting to improve and learn new things. It is simply a self development challenge of expanding one's horizons. To fulfill this need, a person may become involved in special projects, participate in advanced training, or take on more responsibilities in the office. Basically, Maslow's Hierarchy of Needs helps us to understand the needs of people in the workplace.Finding an effective combination of motivators may be easier if a sales executive understands some of the behavioral factors that affect sales force motivation. The article tells us that â€Å"a successful incentive program is a mixture of awards, recognition, and peer pressure. To encourage sales people to reach their full potential, successful managers personalize incentives. † Mentioned in the article and in class discussion is finding a person’s â€Å"hot buttons†. This term is way of saying what one can do or say to impress another and get them to be intrigued.Salespeople will perform better and put forth g reater effort when the rewards are worth their hard work. Ways to keep interest during an incentive program include publishing standings frequently to show progress and acknowledge achievement during the process. For company rewards and incentives to have an impact on motivation, salespeople must value these rewards†¦ and they must feel that the rewards are worth the effort. A program that involves the reward something as simple as being recognized, such as an â€Å"Employee of the Month Parking Space† is a great way to motivate employees to work hard and bring the company success.The reward is well worth the salesperson’s effort and this gives the them to incentive to do whatever they have to do to reach their ultimate goal. The article reminds us that â€Å"a well structured incentive program pays for itself from increased revenue. † In essence, identifying a salespersons needs and the rewards they value for their hard work is very important in motivating salespeople. Although motivation can be difficult at times, developing incentive programs that are created specifically for a company’s employees are ultimately efficient and effective ways to reach success.

Jason Aldean Night Train Essay

Jason Aldean is an American country music singer who since 2005, has recorded for Broken Bow Records. In his years as an artist he has released five albums and sixteen singles. His 2010 album My Kinda Party is certified double platinum by the Recording Industry Association of America (RIAA). His 2005 self-titled debut, 2007 album Relentless and 2009 album Wide Open are all certified platinum. Of his singles, eight have reached the number one position on the Hot Country Songs charts: â€Å"Why†, â€Å"She’s Country†, â€Å"Big Green Tractor†, â€Å"The Truth†, â€Å"Don’t You Wanna Stay† (a duet with Kelly Clarkson), â€Å"Dirt Road Anthem†, â€Å"Fly Over States†, and â€Å"Take a Little Ride†. Seven more have reached top ten on the same chart. Aldean’s latest album titled Night Train debuted at number one on the Billboard 200 charts and number two for the year. Shortly before the release of the album Billboard writer/ reviewer Ray Waddell did a detailed track-by-track review of the album. In this he talked about how originality, pace, musical skill, lyrics, overall impact and production played a part in each of the songs. Overall his review of the album Night Train and Jason Aldean as an artist was very detailed and applauded Aldean on his new album. Before Ray Waddell the reviewer of Jason Aldean’s Night Train album does a track-by-track review he does an overall review and quotes from both Aldean and his producer Michael Knock about the album. In this overall review Waddell talks about the type of music that the album has the instruments used and what as a whole the album has to offer the listeners and fans. The part that stands out most from the Billboard review and that really shines a light on Waddell’s feelings of the album is when Waddell says that â€Å"In the end, the two ended up with a record that stays true to Aldean’s sound and still manages to move that sound forward sonically, vocally and lyrically.† (Waddell) This shows that not only what Jason wanted and tried to get out of and across with this album but also what the producer wanted from this album came true. Both men and the many men and women that they work with put in many hard long hours and in the end it paid off. From Waddell’s review fans can read that Jason Aldean has put out another successful album that is moving into the future in all aspects but is what the fans have grown to love and expect. The first seven tracks on the Night Train album are â€Å"This Nothin’ Town†, â€Å"When She Says Baby†, â€Å"Feel That Again†, â€Å"Wheels Rollin’†, â€Å"Talk†, â€Å"The Only Way I Know†, and â€Å"Take A Little Ride†. Each of these tracks bring something new to the stage but they also contain bits and pieces of the old and the things that work. In the first track â€Å"This Nothin’ Town† review Waddell points out that in the song Jason says â€Å"There’s something to be said when you hear a song for the first time, those visions pop into your head, and you can see it. This is one of those songs† (Aldean) Each of these songs has something special about it and in the review Weddell points out the strong points of each song. Some of the comments that he had about these songs included â€Å"Despite the ringing guitars and an arena-rock sound, this ones harkens back to ’70s rock bands like Kansas or Journey, blended in with a prominent vocal by Aldean and a strong sense of melody, and A great intro leads to a power ballad that sequences perfectly on the record. Add a blistering guitar solo and Aldean’s ownership of the vocal and this one sounds like a hit.† (Weddell) These along with the many others show that this album is really something special and not just another country music album. Weddell looks at every aspect of a song and critiques each of those aspects individually and all together so for this album to have done so well it is really an accomplishment on the part of Aldean and his production crew and band. The last eight tracks of the album are â€Å"I Don’t Do Lonely Well†, â€Å"Night Train†, â€Å"1994†, â€Å"Staring at the Sun†, â€Å"Drink One for Me†, â€Å"Black Tears†, â€Å"Walking Away†, and â€Å"Water Tower†. Just like the first seven Weddell gives high marks for these tracks. He talks about what each track contains both vocal and instrumental wise but also talks to and about Aldean about his reaction to these tracks and the process that he went through when creating them. Some of the many positive review points include â€Å" One of the album’s standout tracks, this funky hick-hop blockbuster is a tribute to Joe Diffie and the ’90s, and The albums most notable ballad and powerful vocal, with the great line, â€Å"She gets under your skin like a tattoo,† a wah-wah guitar solo, and nostalgic feel.† (Waddell) In the last eight tracks are some of the most notable and powerful songs and Waddell points this out to further signify that this album and its tracks are good and have put together work for Aldean and the country music industry. Some may say that this was just another typical Jason Aldean album and that he is just wasting time recording other people’s songs. It is through this review anyone can see that although he may not write the song he makes it his own through the way that he sings performs and records the song. It is apparent that each of the songs means something to him. Included in this review Aldean says that â€Å"Night Train’ was a perfect example of just how far things have come the last few years, going from a bus pulling a trailer to now like a freight train with bus and tractor trailers. The title, more than the song, sums up where we’re at right now.†(Aldean) This is what make the album good and what proves that the review is positive and effective. It does not matter what everyone out there thinks it is what the fans and supporters think. Night Train is an effective album both in that it has true meaning and influence but also in that it effectively show that Jaso n Aldean along with country music are moving forward in all aspects of the music.

Zoology Lab Report Essays

Zoology Lab Report Essays Zoology Lab Report Paper Zoology Lab Report Paper Materials and Methods: Experiment #1: Before we did anything we punched fifteen discs out of the filter paper. Once we had our discs we then got our catalane, potato juice. We put it into small containers with lids with labels on them that read 100%, 80%, 60%, 40%, 20% and 0%. Each container contained water and potato juice. In the 100% it contained ml of catalane and Mol of water. In the 80% it contained ml of catalane and ml of water. In the 60% it contained ml of catalane and ml of water. In the 40% it contained ml of catalane and ml of water. In the it contained ml of catalane and ml of water. Lastly, in the 0% it contained ml of catalane and ml of water. Once we had our catalane ready we poured hydrogen peroxide in a graduated cylinder to the top. We got our timer ready and then we began our experiment. First we did the 0% catalane. We grabbed the edge of one of the filter paper discs and dipped it into the 0% catalane and then dropped it into the graduated cylinder containing the hydrogen peroxide. For the 0% catalane you had to wait three minutes because the disc would not go to the top. We then moved on the do the 20% catalane. We dipped the filter paper disc into the catalane and then blotted it so there was no dripping of the catalane. We then roped it into the hydrogen peroxide and timed it until it reached the top of the graduated cylinder. We repeated this step three times for each of the catalysts. Once we had the times of all three trials you then calculated the average time. Once you had the average time you divided the distance in millimeters by the average time and that is what gave you your reaction rate. Experiment #2: First, before you do anything, you had to heat up the hydrogen peroxide to 80*C. You then used the same labeled containers with the catalane in it from experiment one. For our experiment we did our first trial at 70*C because our hydrogen peroxide dropped 10* before we could perform the experiment. First we dipped our filter disc into the 100% catalane and blotted it until there was no excess catalane on the disc and then we dropped it in the peroxide at 70*C. We timed how long it took to come up, but because the temperature is so hot you are just going to have to wait the three minutes again because it will not float up to the top. We then cooled our hydrogen peroxide down in the tub of ice to 50*C and dipped our filter paper disc into the 100% catalane, blotted it, and then dropped it into the hydrogen peroxide. We timed how long it took to reach the top as well. We then repeated this step for 40*C, 30*C and 20*C. Once we recorded the time and the distance for each one you then calculated the reaction time by dividing the time by the distance. IV. Results: % Catalane Time 3-friars (Sec. ) Average Time (Sec. ) Distance (mm) Reaction Rate (mm/sec) 100 47 As ass 45. As 44. As mm 2. Mm/s 80 56. S 48. Is ass 52. AS 2. Mm/s 60 ass 59. 75 ASS 56. AS 2. Mm/s ASS sass 104. As 98. AS 1. Mm/s 20 97. As 128. 85 SASS 110. As 1. Mm/s SASS sass Mom Mom/s Graph By the graph shown above the results we obtained from experiment one tell us hat the more enzyme concentration that is present the faster the reaction rate will be. This graph also supports my hypothesis because my hypothesis stated that I think the reaction would happ en faster, and in fact it did happen at a faster rate. Experiment 2: Data Table Temperature (*C) Time (sec) Reaction Rate (ms) 70*C 50*C 90. S mm 1. Mm/s 40*C 42. As 30*C 61. As 1. Mm/s 20*C 127. As 0. Mm/s Based on the graph above I can conclude from this experiment that the effect of temperature on the reaction rate is that the longer it takes the disc to rise causes a lower reaction because the enzyme proteins begin to denature. The graph above also showed some support for my hypothesis. I predicted that the filter discs would float sooner in a warmer substrate but once I looked at my graph above the reaction rate did get faster but when the temperature went up the filter discs didnt float at all. V. Discussion: The results for my experiment #1 supported my hypothesis. My hypothesis stated I think that the filter paper discs would float sooner when you add more enzymes, and when I plotted my line graph of my data it showed me that over time the reaction rate sped up when there were more enzymes present. The ERM 100% enzyme is relative only to the amount of enzyme our professor mixed, meaning that the enzyme concentration could have been a lot higher. I think that the trend of the graph would continue if the enzyme samples got even more concentrated than the ones in this lab because the graph showed us with more enzymes present the faster the reaction will be. If you were to set up a lab to test the effect of varying substrate concentration the student would first have to punch out the three holes of filter disc paper, just like we did, and put the hydrogen peroxide in a graduated cylinder. The student would then have to first oak the filter paper in the catalane until the filter paper was completely covered, then blot it on a paper towel to make sure there isnt any excess catalane. Then place the filter paper into the hydrogen peroxide and time how long it takes to reach the top of the cylinder. Once done calculate your reaction rate then repeat two more times for a more accurate reading. The results for my experiment #2 showed some support for my hypothesis. I predicted that the filter discs would float sooner in the warmer substrate, but when I plotted my graph it showed me that yes, when I heated up the substrate he reaction rate did get faster, but when the temperature got too hot the filter discs did not float at all. They did not float at all because if the enzymes are heated up to much it causes the enzymes bonds to break which would not allow them to bond to the substrate, causing the discs not to float. If you mixed up the enzyme solution and the substrate solution will cause the discs not to float because mixing them takes heat and energy away causing the reaction rate to go down. Also if you let an enzyme boil the heat breaks down the bonds that make up the enzyme and it loses its shape, which leads it to not being allowed to bond o the substrate.

Aversive Racism and Inequality in Health Care

Running Heading: Aversive Racism and Inequality in Health Care Aversive Racism and Inequality in Health Care: Kenisha Wilkerson Walden University Socioeconomic conditions of persons and the places where they live and work do strongly influence their health. In the United States, as elsewhere, the risk for mortality, morbidity, unhealthy behaviors, reduced access to health care and poor quality of care increases with decreasing socioeconomic circumstances (CDC Health Disparities and Inequalities Report, 2011). Bias in the health care situation is most often indirect and universal (Halwani, 2011). Indirect discrimination occurs when exactly the same services are provided to everybody, but when cultural, religious, linguistic or other reasons it is not possible for members of one or more black and minority ethnic groups to benefit equally from them (Halwani, 2011) . Yet, when African Americans, Native Americans, Asian Americans, and Latinos are compared to European Americans, these minority groups have higher rate of chronic diseases, higher mortality, and poorer health outcomes which is documented due to health disparities. While, aversive racism is caused by clever bias and ignorance rather than any malicious feelings towards minorities. Persons who often interact with minorities as equals (ei. coworkers, friends) rather than on a different level (employee/employer) will find themselves less likely to have hidden prejudices (Cannon, 2011). However, there are methods that can be used for reducing such racism for some but for others; simply understanding that aversive racism exists can help. In conclusion being in the know about racial or ethnic inequality in health care and aversive racism can help eliminate problems. Raising public and provider awareness of racial/ethnic disparities in care, expanding health insurance coverage (Obama Care), improving the capacity and number of providers in underserved communities, increasing the knowledge base on causes and interventions to reduce disparities, examining your own behavior, and techniques aimed at its roots at both the individual and collective levels. Bibliography

Drug addiction Research Paper Example | Topics and Well Written Essays - 1500 words

Drug addiction - Research Paper Example Drug addiction has negative consequences to both individuals and society. One of the main consequences is the increased burden to the community and individuals (Conrad & Anggard, 1977). Moreover, drug abuse affects the health status of the individual and other forms of their social life. This paper seeks to focus on drug addiction. Drug Addiction Drug addiction is a persisting problem and affects the brains resulting into compulsive drug seeking and use even when there are negative outcomes to the individual and society (NIDA, 2011). Initially, individual take the drug for casual, recreation, leisure, or entertainment. However, continuous use of the drug affects the brain in a way that the affected individual is unable to overcome the temptation of taking more drugs. Treatment is available for this condition. Most of the treatments are behavior oriented coupled with appropriate recommendations. Most of the treatment focuses on changing the social behavior of the individual involved. This means drug addiction can be managed successful reducing further damage to the individual involved. The management of drug addiction is similar to those of other chronic diseases (Conrad & Anggard, 1977. This means such care requires more attention and absolute obedience to the individuals undergoing such form of therapy. Effects of Drugs to the Brain The problem of drug addiction starts from the brain. Drugs contain chemicals that affect the brain communication system and configure the nerve cells (NIDA, 2011). This happens in two ways. They mimic the brain natural messengers and overstimulation of brain functioning system (NIDA, 2011). Some drugs have similar components as the chemical messengers found in the body. These chemical messengers are known as the neurotransmitters. Such drugs include cannabis and heroine. These drugs configure the brain receptors and stimulate the nerve cells to send abnormal messages (NIDA, 2011). Other drug causes abnormal production of chemical messengers in the brain. An example of such drug is cocaine. They prevent the normal recycling of the brain chemicals that are supposed to stop connections between neurons (NIDA, 2011). This disfigures dopamine that is responsible for controlling movement, emotion, motivation, and feelings of pleasure (NIDA, 2011). This leads to ecstatic events in response t o psychoactive drugs. Consequently, such individuals are accustomed to repeating the beneficial behavior of abusing drugs. Those that abuse such drugs are unable to enjoy the drugs and other events in life. Consequently, this decrease in satisfaction forces leads to more use of drug in order to maintain the function of dopamine to normality (NIDA, 2011). This means high amount of drug is required to maintain normalcy. In addition, other changes occur in the brain due to continued abuse of drugs. Such change affects the glutamate. The neurotransmitter affects the system functionality and the ability to learn (NIDA, 2011). When the normal amount of the neurotransmitter is affected by drug abuse, the brain tries to bring normalcy, and this may reduce the cognitive function (NIDA, 2011). This defect has been shown to affect brain processes such as learning and memory (NIDA, 2011). These challenges make the abusers seek out and continually use drugs even when there are widespread